What type of value is a consumer particularly interested in when seeking potential return on investment?

The concept of investment value is particularly relevant to a consumer when seeking potential return on investment because it reflects the specific value that a particular investor assigns to an asset based on their individual circumstances, preferences, and expected future cash flows. Investment value takes into account personal factors such as risk tolerance, investment goals, and financial situation, which can significantly influence how much an investor believes an asset is worth to them.

This value differs from general market value or appraised value, which may represent broader lender or general market sentiments, rather than the individual investor's perspective. Fair value, often tied to regulatory standards, also does not capture the unique attributes and future potential that an investor might see in an asset. Therefore, investment value is a highly personalized assessment essential for making informed investment decisions.